But the cameos didn’t stop at musicians, it also included Spotify's podcast dignitaries like Harry & Meghan and even Barack Obama whose wife, Michelle has a podcast on Spotify.įrom Stream On's opening montage Spotify fixed its focus firmly on the 'content creator' as the future of Spotify's business model. Then co-founder and CEO, Swedish tech billionaire Daniel Ek walks the viewer through some of the company’s history and its grand plans to dominate the future of audio entertainment. At nearly two-hours that felt more like four, the overlong and overproduced promo video featured a parade of scripted musical celebrity guest spots that included Justin Beiber, Billie Eilish, Bruce “the Boss” Springsteen and others. Late last month Spotify unveiled its plans for the future in a star studded, spectacularly overwrought Stream On video 'event'. For those of us looking for lossless audio, Spotify’s response has been-dream on! Well, in an online “event” called Stream On, Spotify has finally confirmed that lossless audio or Spotify HiFi is coming in 2021. Despite these requests Spotify’s maximum sound quality has stubbornly stuck to a 320kbps Ogg Vorbis stream.

Spotify, the most popular music streaming service on Earth said that one of its most requested features has been a lossless audio streaming.

What is spotify hifi